Tutorial Prep - What areas of industry are you interested in?

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Tutorial Prep - What areas of the industry are you interested in?

Kiosk based in Sheffield - i like their style of work because of the play between type and photography. I also like some of the layout work they do for books. Also it seems they have a fair few contacts whom they have worked for.

Kiosk
The Site Gallery
Brown Street
Sheffield S1 2BS, UK

Email: info@letskiosk.com
Skype™: +44 (0)208 144 5908

David Bailey
Creative Director
Mobile: +44 (0)7989 901 462
Email: david@letskiosk.com
Skype/AIM: davidkiosk

Tutorial Prep - What areas of industry are you interested in?

I LOVE DUST .. 
www.ilovedust.com

i love dust is a design company in the east of London  specialising in creative solutions from graphic design and illustration to animation. This would be one of the companies i would be interested in working for/in. I like how they both do work with layout and photography and still have the packaging and illustration aspect of design also.

Lecture 4 - 18.10.10
How to successfully promote yourself in 6 easy steps

Method one - Get their attention.

-memorable business card
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity

Method two - Build their interest

-website
-catalogue
-exhibitions
-portfolio
-information packs
carry a portfolio around with you to show people

Method three - Convince them

-artist statement, don't write about your technical abilities or boasst tell people what you can do for them and your target audience.
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
ask for feedback from your clients to see how they thought you did or how they think you could do better.

Method four - Make an irresistible offer

-find out everything about your client & match your skills to them.
-value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiations - able to tell someone how you are different to everyone else doing it - Know your competition!

Method five - Close the sale

-convenience for your customer
-buy it now
-right place right time, always be prepared
-delivery
-personal selling don't say.. "i'm JUST..."
-interactive website
ask the customer questions..
-would you like anything else to be added?
-have i missed anything out?

Method six - Re-inforce

- after you have given your service to someone keep in contact will 'loyal' customer offers etc.
-advertising
-public relations
-longevity
-merchandising
-maintaining contacts
-building relations

Method 7 - do nothing!

Lecture 3 - 11.10.10

Value.

What are you worth?

Drucker - "both invention and entrepeneurship demand creativity"

Mihaly - "creativity is the act of seeing things that everyone around us sees while making connections that no-one else has made"

Kotler - C - creating.

C - communicating

D - delivery

V - value

T - to a target market

P - profit.

Where is the money?

the greatest amount of money & biggest market potential is in:

. food industry

. housing

. utilities

. medicine

. transport

. construction

. insurances

. water

. new technologies

Physiological needs: these needs will bring the biggest market because they are the essentials that everyone needs in life, and can't live without, so will always be in the industry.

47% of an average households income in spent on housing & food.

Value Proposition

Overall aim/mission: the thoughts & ideas of what you want to do.

Specific aim: how they wants to do something: educate, inform etc.

Objectives: how they are going to do it specifically.

An example would be..

Overall aim: I want to give lucy a 21st birthday she will always remember.

Specific aim: It has to be different stand out from others, can't be average & i want people to be able to take things home.

Objectives: The party will be at .. At 9 o'clock, with this and this and will last till 2 and then everyone will go to O2 academy afterwards in a mini bus.

Enterprise

Lecture 2 - 04.10.10

Ideas and Opportunities

The right time/opportunity -

-making of the concorde because there was a DEMAND.

-computers in commercial use 1950's

-silicon chip 1961

-internet invented 1969

-fibre optic cables 1970

All made at the right time as there was a demand for them. The public was in need of those things.

P.E.S.T - Political Economical Social Technological

Are you aware of change?

Do you have an informed opinion on it?

Be interested in your market.

Look at: Trade laws, Tax breaks, Human rights, Legislation.

Aware of new technology?

Look at: Work life balance, Ageism, Debt recovery..

How do all these things affect what you are doing? Or how could you benefit the people involved in these things?

You NEED to be informed & know what you are talking about.

What kind of creative are you?

Evolutionary Revolutionary

Manager Opportunist

Cautious Risk Taker

Are you a...?

Owner Worker - someone who works alone, creates one of pieces, such as an artist or craftsman

Owner Manager - someone who works in a group, all have different things they do within the group and all work together to make something work.

Owner Entrepeneur - such as an interior designer. You come up with the idea and the vision and you bring people in such as builders, plumbers etc to do the work that you want.

Where do opportunities come from?

-Trends

-Technical Development

- Political Change

- Economic Boom/Slump

- Human Need

- Problems

- Research

Answer the problems people have and what they want from you.

Technical Push - idea pushed forward by new technology.

Market Pull - idea asked for by the public - a demand for the product.

Make useful contacts.

Project Manager skills:

1. define the problem

2. build confidence

3. problem solving

4. risk analysis

5. physical resources

6. planning

7. human resources

8. quality control

ALWAYS COMMUNICATE.

- Skills - technical processes

-Aptitudes - team working? entrepenuers don't do it alone.

- Predisposition - what capabilities do you have? what do you like to do? how do you want to work?

Asses your competitors

- how many are there?

- how well are they doing?

- what do they do well?

- what could you improve on?

getsetforbusiness.com

Always look at DEMAND.

-where is it?

- what is it?

- who is your target market?

How do you affect:

You - your lifestyle.

Customer - how will it benefit them? what will they get from you.

Planet

Stakeholders

Enterprise Seminar

27.09.10

Maslow's Hierachy of Needs

In this seminar we worked out how much we needed each year to live of nicely the way we want to in the future so to look at how much we would need to earn.

To do this we wrote out everything we spent money on & totalled it up.

With this we then took of £6449 for the tax.

Divided it by 5

Then added this onto the total we started with which gave us the amount we would need to earn to live how we wanted to including tax

Enterprise

Lecture one - 27.09.10.

designcoucil.org

87% of jobs are given to smaller companies.

"Identify, anticipate and satisfy customer requirements profitably"

1. identify customer needs.

2. develop pricing strategies.

3. promote products to target market.

4. identify distribution

5. add value to your product through customer benefits.

6. monitor the performance of the product.

- always ask for feedback from customers so you can improve.

- look at what could be wrong with your product and answer that.

- bring personality to your business & be genuine. Focus on the little details & make sure you are remembered.

- find connections, make an address book of people you could either learn from or work with.

To sell yourself in a minute:

1. make it short

2. be specific - be honest, straight to the point and well mannered.

3. use customer language, don't try and impress by using wild terminology.

4. pass the gut feeling test

5. be equipped - business card.

personality: say something different, not friendly & hard working etc

interests: say something relevant

values: working for a charity?

Keep feedback.

Networking: tell them about yourself & ask them what they do. Start a conversation which is relevant.

Networking events: galleries, craft fairs, art markets.

Seth Godin - makreting books.

Service organisation: make the effort to give the customer the best service you can, make a questionaire for those to fill out to help you improve.

Product Price Place Promotion

- the service you offer

- relative price - what it means to someone

- best location

- marketing methods, Value.

Look at the target market and adapt to it! & be different!!