Wednesday, 20 April 2011

Promoting our business..

As a sustainable and environmentally aware design studio we wanted to come up with a good campaign way of targeting out target market of the high end fashion retailers.

There are many ways of promotion:



Instead of sending out designs and printing, wasting a lot of paper of which will just end up in the bin, we decided upon doing our promo work digitally.

Create a website and promote the website and designs on as many networking sights as possible, directed at our target audience specifically!

We also thought about sending out a USB stick in a small package or possible business card design. Then on this USB stick we would have all the information of which would be on a poster/flyer but saves on printing.

This also works out pretty cheap as USB sticks can be purchased quite cheaply these days and would save on printing, ink and paper costs.

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