Enterprise

Lecture one - 27.09.10.

designcoucil.org

87% of jobs are given to smaller companies.

"Identify, anticipate and satisfy customer requirements profitably"

1. identify customer needs.

2. develop pricing strategies.

3. promote products to target market.

4. identify distribution

5. add value to your product through customer benefits.

6. monitor the performance of the product.

- always ask for feedback from customers so you can improve.

- look at what could be wrong with your product and answer that.

- bring personality to your business & be genuine. Focus on the little details & make sure you are remembered.

- find connections, make an address book of people you could either learn from or work with.

To sell yourself in a minute:

1. make it short

2. be specific - be honest, straight to the point and well mannered.

3. use customer language, don't try and impress by using wild terminology.

4. pass the gut feeling test

5. be equipped - business card.

personality: say something different, not friendly & hard working etc

interests: say something relevant

values: working for a charity?

Keep feedback.

Networking: tell them about yourself & ask them what they do. Start a conversation which is relevant.

Networking events: galleries, craft fairs, art markets.

Seth Godin - makreting books.

Service organisation: make the effort to give the customer the best service you can, make a questionaire for those to fill out to help you improve.

Product Price Place Promotion

- the service you offer

- relative price - what it means to someone

- best location

- marketing methods, Value.

Look at the target market and adapt to it! & be different!!