Lecture 4 - 18.10.10
How to successfully promote yourself in 6 easy steps

Method one - Get their attention.

-memorable business card
-advertising
-events
-radio interviews
-write articles
-run a blog
-exploit social media
-publicity

Method two - Build their interest

-website
-catalogue
-exhibitions
-portfolio
-information packs
carry a portfolio around with you to show people

Method three - Convince them

-artist statement, don't write about your technical abilities or boasst tell people what you can do for them and your target audience.
-recommendations
-testimonials
-awards
-community engagement
-professional bodies
-charity events
ask for feedback from your clients to see how they thought you did or how they think you could do better.

Method four - Make an irresistible offer

-find out everything about your client & match your skills to them.
-value proposition
-pricing strategies
-packaging
-try before you buy
-recommendations
-differentiations - able to tell someone how you are different to everyone else doing it - Know your competition!

Method five - Close the sale

-convenience for your customer
-buy it now
-right place right time, always be prepared
-delivery
-personal selling don't say.. "i'm JUST..."
-interactive website
ask the customer questions..
-would you like anything else to be added?
-have i missed anything out?

Method six - Re-inforce

- after you have given your service to someone keep in contact will 'loyal' customer offers etc.
-advertising
-public relations
-longevity
-merchandising
-maintaining contacts
-building relations

Method 7 - do nothing!