There are many client groups of which either use graphic design for production, distribution, promotion and or communication of their products such as:
Retail
Food
Music
Television
Charities
Businesses
Travelling
Cosmetics
Gaming
The main client groups i would associate myself with or aim for are:
Editorial
Magazines
Layout & Type
Retail
Fashion
Photography
Promotion
What skills do you have and how would they relate to the needs of your client group?
I believe my skills are listening to a client and understanding what they are asking for and adapting that to designs and therefore making the client happy with the final product. Also keeping in contact with the client and letting them know the progression of the design and therefore they have confidence in the service they are getting. I also have skills in photography of which i would like to bring to my targeted clients such as magazine layouts and fashion to incorporate into layout designs saving the client money and time looking for a photographer. I also work well in a group welcome others ideas and try and use the strengths from each individual to make the end product the best it could be.
What skills are needed and what skills do you need to develop?
Skills needed in the client groups i would like to go into are such thing as a wide software knowledge, versatility in design, the knowledge of their clients and who that group target market is. You also need to have a wide knowledge of what can be done (in a creative aspect) work closely to the printers and use their facilities to their full potential.
I would like to develop my software knowledge as there is always more too learn, you can never know enough about how to do something.
I would also like to meet other designers, make contacts and also learn from experience to understand more about the environment i would like to go into.
What are your professional/creative aims and how do they relate to the needs of the client groups?
My aims have grown and grown as i have learnt more and more about the industry. At this point I am aiming very high. I would like to have worked my way up through the graphic design industry networking and act like a sponge and soak up all knowledge and understanding of which i can then build on to work for a successful layout/magazine. Allowing me to not only design the layout but also use my skills/passion for photography in my job. I would be very happy if I had built strong contacts within the industry which then allowed me to work freelance and had produced work for happy clients and had a continuous stream of work.
Summary
My skills are working with the client to produce a product of which they are happy with and keeping the communication between the client and I, giving the client the confidence that the design will be up to a high standard and what they want from me. I also have skills in photography, therefore I can produce a layout along with the imagery a client may need in promotion or layouts for magazines. Saving the client having to look for another individual. I would like to build upon my software skills as there is always more to learn. Also work closer to the printers to widen my creative opportunities when designing for print. In the future I hope to have gained a lot more industry knowledge, make contacts of which we could benefit each other to help the clients have the best service they could hope for. I also want to discover my target market in depth, learn what they want from a graphic designer/photographer and adapt myself and be different to what is already out there, bring something new to the table, alongside earning profitably.
all good ambitions-hope this summer will help you with some of them i.e. work experience.
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